$10,900,000
95 San Roy Road, Santa Rosa Beach, FL 32459 · Santa Rosa Beach
An exceptional opportunity to acquire approximately 0.70 acres with 60 feet of Gulf frontage in the heart of Seagrove Beach. Measuring approximately 60' x 510', 95 San Roy Road offers an increasingly rare combination of Gulf frontage, substantial depth, privacy and redevelopment potential along one of the most desirable stretches of Scenic Highway 30A. The property is being offered primarily for the value of the Gulf-front land and its future development potential. An existing townhome currently occupies the site; however, it is considered a teardown for purposes of this offering and is not being represented as the primary value of the property. The opportunity is to remove the existing structure and create an extraordinary new Gulf-front estate. Adding significant value to the offering, an exceptional set of architectural plans by Pure Architecture is included with the sale. The plans envision a remarkable four-level Gulf-front residence encompassing approximately 12,935 heated square feet with 8 bedrooms, a bunk room, 10 full baths and 2 half baths. Designed as a true legacy residence, the home combines large-scale entertaining, private guest accommodations, extensive wellness amenities and thoughtfully planned indoor and outdoor living spaces overlooking the Gulf. The residence is organized around an elevator and dramatic spiral staircase connecting all four levels. The main living floor features an expansive great room with fireplace, dining room and chef's kitchen, complemented by a substantial working pantry, dedicated bar and wine display. Outside, the Gulf-facing pool terrace is designed with a main pool and sun shelf, sunken seating surrounding a fire feature, outdoor shower and direct access to a private dune walkover. The plans provide exceptional separation and privacy for family and guests. The first level includes multiple guest suites, a bunk room, golf simulator with adjoining lounge, laundry and sand-room spaces, storage and an outdoor shower. A separate guest wing positioned above the two-car garage includes additional bedroom suites, a common living area and morning kitchen, creating an ideal private retreat for extended family or guests. The third level is centered around an expansive primary suite with a spacious bedroom and sitting area, oversized bath with soaking tub, approximately 20-foot-long walk-in shower, separate closets, private laundry and morning kitchen. A dedicated office with built-ins and an additional guest suite complete the level. The fourth floor creates a private rooftop wellness and entertaining retreat featuring a gym, sauna with red-light therapy, cold plunge, bar, smart-glass common area and a second pool overlooking the Gulf. The rooftop pool deck extends approximately 43 feet, creating a spectacular setting for entertaining, relaxation and panoramic coastal views. Vehicle storage and arrival have also been thoughtfully incorporated into the design. The plans include a two-car garage beneath the guest residence, along with approximately 2.5 additional garage bays within the main residence, including dedicated golf-cart space, as well as a covered carport and auto-court. Located on San Roy Road, a quiet dead-end street south of Scenic Highway 30A, the property occupies a remarkable setting between the Gulf and Eastern Lake. Its position provides expansive Gulf views, private beach frontage and an exceptional degree of privacy while remaining only minutes from Seaside to the west and Alys Beach and Rosemary Beach to the east. Greenway Station, restaurants, shopping and many of 30A's most recognized destinations are also conveniently nearby. Beyond its appeal as an extraordinary homesite, 95 San Roy Road presents meaningful upside through redevelopment. The combination of substantial Gulf frontage, an oversized homesite and plans for a nearly 13,000-square-foot new-construction residence creates an opportunity to develop a property capable of competing within the uppermost tier of the 30A luxury market. Final value will ultimately depend on construction specifications, costs and market conditions at completion, but the scale and scarcity of the site provide a compelling foundation for long-term value creation. The seller is a highly respected local builder with extensive experience constructing luxury homes throughout 30A and can also work with a purchaser who wishes to carry the architectural vision from acquisition through construction. Whether envisioned as a generational family retreat, an extraordinary primary or secondary residence, or a significant luxury redevelopment opportunity, 95 San Roy Road offers something increasingly difficult to replicate: approximately 60 feet of Gulf frontage, roughly 0.70 acres, exceptional site depth and a fully conceived architectural vision for one of the most significant new residences along 30A.
MLS #1013400
Listing courtesy of Berkshire Hathaway HomeServices.
MLS data updated November 9, 2026.
Listing information is provided by the Emerald Coast MLS through the Internet Data Exchange (IDX) program of the Emerald Coast Association of REALTORS® (ECAR) and the Navarre Area Board of REALTORS® (NABOR). Information is deemed reliable but not guaranteed and should be independently verified. Listings are for consumers’ personal, non-commercial use and may not be reproduced or redistributed.